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ICP lead qualification with Make, Notion, Telegram and GPT-4o-mini

Source-checked Case study

Each new prospect in Notion is scored against the agency's ideal client profile. Fits go to a private Telegram group for a human decision; the team's verdict goes back in as feedback.

Source: Ilya Bolkhovsky, Blog case study, unknown

1What it does

Each new prospect in Notion is scored against the agency's ideal client profile. Fits go to a private Telegram group for a human decision; the team's verdict goes back in as feedback.

2Who it is for

Industry
Agency
Platform
Make
Category
Lead follow-up
Tools used
MakeNotionTelegramOpenAI

3How it works

Every step, in order, is in Workflow at a glance, pinned on the right as you scroll.

Workflow at a glanceMake scenario
  1. 01 Trigger

    New record in the Notion prospects database.

  2. 02 Action

    Assemble the prompt with Array Aggregator.

  3. 03 AI / action

    OpenAI 'Create a completion' with GPT-4o-mini.

  4. 04 Action

    Fit: send summary to Telegram for review.

  5. 05 Action

    No fit: webhook restarts with the next record.

  6. 06 Action

    Team marks qualified or not via the bot; feedback updates the ICP.

Trigger
New record in the Notion prospects database.
AI step
Evaluate the company against the ICP and return fit or no-fit with reasons.

4How it went

The author says it saves over 20 hours each month.

Only what the source reports. Numbers above come from the source.

5Worth knowing

  • GPT-4o-mini was chosen to keep cost low across hundreds of records.
  • A human makes the final call.

6Recipe

Written by Builds That Work The source did not publish this. We wrote it as a starting point.

Starter: "Here is our ideal client profile: {{icp}}. Here is a company: {{company_record}}. Return JSON {fit: true|false, score: 0-100, reasons: [..3 bullets]}."

7Source

Open the original Blog case study by Ilya Bolkhovsky →

Source opened and read on 2026-10-11.

ICP lead qualification with Make, Notion, Telegram and GPT-4o-mini: workflow

  1. 01 Trigger

    New record in the Notion prospects database.

  2. 02 Action

    Assemble the prompt with Array Aggregator.

  3. 03 AI / action

    OpenAI 'Create a completion' with GPT-4o-mini.

  4. 04 Action

    Fit: send summary to Telegram for review.

  5. 05 Action

    No fit: webhook restarts with the next record.

  6. 06 Action

    Team marks qualified or not via the bot; feedback updates the ICP.