1What it does
A keyword comment starts a DM workflow. A custom lead magnet captures interest, and a Conversation AI agent answers practice questions and books against a calendar.
2Who it is for
- Industry
- Dental and med spa
- Platform
- HighLevel
- Category
- Conversation AI
- Tools used
- HighLevel Workflow AI BuilderInstagramHighLevel AI StudioConversation AICalendars
3How it works
Every step, in order, is in Workflow at a glance, pinned on the right as you scroll.
Setup (one time)
- 01 Setup
In Workflows, choose Build using AI and describe the dental comment-to-DM flow. Ask for one follow-up after 24 hours.
- 02 Setup
In AI Studio, ask for a lead magnet on the existing practice site. Choose a popup. The demo produces a free Invisalign or implants consultation offer with a form and offers CRM connection.
- 03 Setup
Configure the calendar name, assignee, appointment length and availability, with booking, cancellation, reschedule, reminder and follow-up notices.
- 04 Setup
Create a Conversation AI agent named after the practice. Crawl all domain URLs into its knowledge base, test answers and use thumbs down plus Train bot to correct errors.
- 05 Setup
Enable appointment booking, follow-up and human handover. Handover stops the agent, assigns the conversation and creates a task. Test with a second account before going live.
Runtime
- 01 Trigger
Instagram comment on a post, filtered to contain the exact keyword.
- 02 Action + wait
Reply to the comment, send the first DM, wait for a reply and branch by service: braces, implants, checkup or catch-all. Swap the keyword per post.
- 03 Action
Send the booking link, notify the team and tag the contact social media lead so the practice can see the source.
- Trigger
- Instagram comment on a post, filtered to contain the exact keyword.
- AI step
- Workflow builder prompt: "Create an Instagram comment to DM automation for a dental clinic. When someone comments on an Instagram post using keywords like smile, checkup, cleaning, or info, automatically reply to the comment and send a DM"
4How it went
Sean claims a community member sold four clients at $297/month in one week without making social posts for them. The demo agent answered hours correctly but missed the location, which he corrected. The comment-to-DM flow was configured, but no live comment or real appointment booking was shown.
Only what the source reports. Numbers above come from the source.
5Worth knowing
- Clients keep posting and include the keyword in each caption. The social media lead tag provides month-one lead attribution.
- The popup offered a free Invisalign or implants consultation with a 3D scan and treatment plan. Its form collected first name, last name, email, phone and consultation choice.
- The knowledge crawl covered 27 pages. Sean enables human handover for every client.
- He cites a $497/month tier with posting, a $97/month GHL starter plan, and Conversation AI at about 2 cents per response or a $97/month AI employee plan. The video includes affiliate links.
6Recipe
Creator's prompt Taken from the source as published.
"Create an Instagram comment to DM automation for a dental clinic. When someone comments on an Instagram post using keywords like smile, checkup, cleaning, or info, automatically reply to the comment and send a DM"