Builds That Work Get the Daily Build

Instagram DM assistant that answers in under 60 seconds and books

Source-checked X

Connect Instagram to HighLevel, build the knowledge base from the owner's last 50 DMs, and give the bot one job: get them booked. Complaints and refunds hand off to a human. Comments like 'price' trigger a DM with the booking link.

Source: @ThorstenDembski, X post, 2026-09-22

1What it does

Connect Instagram to HighLevel, build the knowledge base from the owner's last 50 DMs, and give the bot one job: get them booked. Complaints and refunds hand off to a human. Comments like 'price' trigger a DM with the booking link.

2Who it is for

Industry
Med spa
Platform
HighLevel
Category
Conversation AI
Tools used
HighLevel Conversation AIInstagramWorkflows

3How it works

Every step, in order, is in Workflow at a glance, pinned on the right as you scroll.

Workflow at a glanceHighLevel workflow

Setup (one time)

  1. 01 Setup

    Link the Instagram professional account to the Facebook Page and connect both in HighLevel.

  2. 02 Setup

    Collect the 10 to 15 repeat questions from the last 50 DMs.

  3. 03 Setup

    Write one-line answers into the knowledge base.

Runtime

  1. 01 Trigger

    Inbound Instagram DM or a keyword comment on a post.

  2. 02 Action

    Every answer ends with a next step, for example 'Want me to check Saturday for you?'.

  3. 03 Action

    First message says it is an assistant.

  4. 04 Action

    Handoff for complaints, refunds, medical questions: notify owner and tag.

  5. 05 Action

    Comment-to-DM workflow for keywords like 'price'.

Trigger
Inbound Instagram DM or a keyword comment on a post.
AI step
Hi, I'm {{business}}'s assistant. I can answer questions and book you in.

4How it went

Unknown. The source shows the build but does not report results.

Only what the source reports. The source did not report numbers.

5Worth knowing

  • Meta gives 24 hours to reply to a DM. After that, only a human can reply, for 7 more days.
  • Meta's rules require bots to say they are automated.
  • Test with 'how much' (no context), an angry complaint and a message in another language.

6Recipe

Adapted from source Reworded or reconstructed from what the source shows.

Bot goal: book an appointment.
Rules: answer only from the knowledge base. End every reply with one booking question. If the message is a complaint, refund or medical question, reply 'I'm passing this to {{owner}}. You'll hear back personally today.' and stop.

7Source

Open the original X post by @ThorstenDembski →

Source opened and read on 2026-10-11.

Instagram DM assistant that answers in under 60 seconds and books: workflow

Setup (one time)

  1. 01 Setup

    Link the Instagram professional account to the Facebook Page and connect both in HighLevel.

  2. 02 Setup

    Collect the 10 to 15 repeat questions from the last 50 DMs.

  3. 03 Setup

    Write one-line answers into the knowledge base.

Runtime

  1. 01 Trigger

    Inbound Instagram DM or a keyword comment on a post.

  2. 02 Action

    Every answer ends with a next step, for example 'Want me to check Saturday for you?'.

  3. 03 Action

    First message says it is an assistant.

  4. 04 Action

    Handoff for complaints, refunds, medical questions: notify owner and tag.

  5. 05 Action

    Comment-to-DM workflow for keywords like 'price'.