1What it does
Inbound messages in HighLevel go by webhook to Make, an OpenAI assistant writes the reply using contact custom fields as context, and Make sends it back. Handles several texts sent in a row, follow-up loops and business-hours messaging.
2Who it is for
- Industry
- Agency
- Platform
- HighLevel and Make together
- Category
- Conversation AI
- Tools used
- HighLevelMakeOpenAI Assistants
3How it works
Every step, in order, is in Workflow at a glance, pinned on the right as you scroll.
- 01 Trigger
Inbound message in HighLevel (workflow webhook).
- 02 AI / action
Custom fields carry AI context (name, offer, stage).
- 03 Action
Webhook to Make.
- 04 Action
Handle multi-text bursts so the bot answers once.
- 05 AI / action
OpenAI assistant writes the reply.
- 06 Action
Follow-up logic and looping for no replies.
- 07 Action
Business-hours aware sending.
- Trigger
- Inbound message in HighLevel (workflow webhook).
- AI step
- OpenAI assistant instructions for a human-like setter (not shared in the description).
4How it went
Unknown. The source shows the build but does not report results.
Only what the source reports. The source did not report numbers.
5Worth knowing
- Leads often send 2 or 3 texts in a row. Wait and combine them before calling the AI.
- Keep messages short and human, per the creator.
6Recipe
Written by Builds That Work The source did not publish this. We wrote it as a starting point.
Starter: "You are {{setter_name}}, texting for {{business}}. Reply in 1 to 2 short sentences, no emojis, no links unless they ask to book. Goal: get a yes to a call, then send {{booking_link}}."7Source
Open the original YouTube by Scott Henry (Scale Agents) →
Source opened and read on 2026-10-11.