1What it does
A freelancer's portfolio case: a free teeth whitening SMS offer to 2,400 dormant patients in 600-contact batches, with a conversation AI bot and sentiment analysis sorting replies.
2Who it is for
- Industry
- Dental
- Platform
- HighLevel
- Category
- Reactivation
- Tools used
- HighLevel WorkflowsConversation AI
3How it works
Every step, in order, is in Workflow at a glance, pinned on the right as you scroll.
- 01 Trigger
Manual campaign start (staggered batches).
- 02 Action
Tag-based system: database-reactivation, appointment-booked, reactivation-failed.
- 03 Action
SMS offer in 600-contact batches over four hours.
- 04 AI / action
Conversational AI bot answers replies; sentiment analysis qualifies them.
- 05 Action
Booked contacts move to appointment flow.
- Trigger
- Manual campaign start (staggered batches).
- AI step
- Unknown.
4How it went
As reported by the builder: 98.7% delivery, 26% response rate (624), 398 qualified by sentiment, 13 appointments booked, 62% show rate (8), $11,700 revenue, $312 campaign cost. Self-reported portfolio numbers.
Only what the source reports. Numbers above come from the source.
5Worth knowing
- Big gap between 'qualified by sentiment' (398) and booked (13). Sentiment is not intent to book.
- Batching protects deliverability and lets the team keep up.
6Recipe
Written by Builds That Work The source did not publish this. We wrote it as a starting point.
Starter SMS: "Hi {{first_name}}, it's {{practice}}. It's been a while! We're offering returning patients a free whitening with their next cleaning this month. Want me to find you a time?"7Source
Open the original Portfolio case study by Contra freelancer →
Source opened and read on 2026-10-11.